Linear straightforward and timeless _ properties

that MINI has relied on since 1959. 

The MINI lifestyle brand unites its heritage spirit with the current zeitgeist. We transfer the form language resulting from this to MINI EYEWEAR with forms

ranging from classic_familiar to up_to_the_minute.

REINVENTING URBAN LIFE.

Every day a fresh MINI takes up the challenges of constantly changing urban life. With inte;;igence, creativity and one single compromise : not to make

any. The MINI brand stands for lightness and

airnessm for a postive attitude to life.

For an unconventional apperance _ and never standing still. The result : inspiring products that enrich

urban life